Bhutan Tourism

The Royal Government of Bhutan, since the beginning of tourism in the year 1974, has adopted a very thoughtful methodology to Bhutan-travel-guides advance and development of the tourism. The Bhutanese tourism business is based on code of sustainability that is “tourism must be environmentally and ecologically friendly, socially and culturally acceptable and economically feasible”

Tourism Council of Bhutan conditions in its instruction:

”While tourism may be important as an income earner, Bhutan sees no gain in yielding to over commercialism. It recognizes that a small country emerging from isolation must do so in its own time and at its own step. The Tourism Council of Bhutan is clear that its policy of high value, low volume is the right policy because Bhutan is just too small for bulk tourism. And as the world begins to discover the Himalayan Kingdom of Bhutan, many go away with a sense of having been in an extraordinary place, far from the insanity of modern living. Here is a land where life may not be materially luxurious but it provides much that is good for a civilization that is not yet caught up with the worldwide rat race’


The command of the modern Bhutanese state is Gross National Happiness. The term was coined by Bhutan’s fourth King Jigme Singye Wangchuck, who has opened up Bhutan to the age of transformation. The four pillars of Gross National Happiness are the advertising of sustainable development, preservation and promotion of cultural values, conservation of the natural environment, and the establishment of good governance.

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